Global use of an Irish news analytics platform has shot up in recent weeks, as media companies around the world seek to shape their reporting on coronavirus, while blue-chip brands try to understand the impact of the crisis on their communications.
“We have seen use of our real-time product by existing customers go up 25% or more,” says Paul Quigley, co-founder and CEO of NewsWhip.
It’s unsurprising given the scale of global interest in the crisis. The New York Times has reported that half of all content consumed on Facebook at the moment relates to coronavirus, says Quigley, a number that tallies with NewsWhip’s own data.
In addition to making data available to its users, “we are doing a lot of specific workaround Covid-19,” he says. “We’re analyzing data to understand which articles people are sharing and talking about, and which brand responses to the crisis are getting positive and negative engagement.”
In-depth analysis, battling fake news
Among other themes, NewsWhip is closely monitoring media coverage and brand articles in terms of the scientific, political and financial responses to the crisis.
Furthermore, its powerful analytics capabilities are also being used to prevent the spread of fake news. “NewsWhip is also being used by various anti-misinformation groups to monitor which misinformation around coronavirus is getting traction, so stories that need to be debunked can be flagged with health labels.
Nuanced analytics for media and brands
Brands are also monitoring engagement with their communications materials. “It has become a super-acute real-time world,” says Quigley.
“Brands are used to planning announcements months ahead of time, but now the world is scrambling and struggling in a newly day-by-day world. When organizations are trying to keep up and be aware of the Government and public response to things, our real-time data becomes more valuable and more important to them.
A trusted global comms partner
Before the Covid-19 crisis, NewsWhip already had a well-established global business. “We serve communicators, journalists and media professionals,” says Quigley. “We provide real-time data and predictions on the stories that are getting engagement around the world. We take in millions of data points a day, track stories and predict how big they will become.”
Founded in 2011, NewsWhip has built a 400-strong client portfolio of household name media such as the Associated Press, Conde Nast, and The Washington Post, top tier agencies including Edelman, FleishmanHillard and MSL, and brands such as Samsung, Reebok, and Walmart.
“Our brand users care about reputation monitoring and stories in their areas of interests, while our journalist users are monitoring all the changes to their beats,” says Quigley. “The whole world has rotated 45 degrees and we’re working to help our clients reorient to that new reality.”
Free Coronavirus resources for media and brands
NewsWhip is providing a free daily newsletter on Coronavirus news trends. Anyone can subscribe here.
It has also just published Coverage of the Coronavirus on Web and Social, a detailed 18-page lowdown on trends in news consumption since the start of the year. The report focuses on the publishers that have driven the conversation, the political and scientific responses to the virus, and how brands have been taking action and communicating with their customers. This is free to download here.