Smart manufacturing revolution overcomes challenges in the age of IIoT IoT Insights from Ireland News

Smart manufacturing overcomes challenges in the age of industrial IoT

We are now on the cusp of the fourth industrial revolution. The arrival of Industry 4.0, will likely bring about changes every bit as profound for economies and society as the first did in the 19th century. Technologies like artificial intelligence, big data analytics, machine learning, and robotics have the potential to revolutionize the way we live and work, while consumer trends such as mass customization will lead to fundamental changes in the manufacturing business model.

The challenge for manufacturers in this new world is in how to avoid being swept away by new, more nimble competitors who are able to bring to market custom-made products more quickly and less expensively than they can.

Manufacturing in the age of IIoT

According to Brendan Sheppard, CEO of Limerick-based SmartFactory, the response will be built around smart manufacturing by putting intelligence in the system, rather than relying on manual processes.

“At its heart, smart manufacturing is about getting people away from paper and spreadsheets, guiding them digitally through their work processes and giving them real-time actionable data, to optimize performance — this revolution in manufacturing is firmly underway,” said Sheppard. “The next five years will see smart factories drive performance improvements that significantly exceed previous efforts.

The message has been slow to get through to some manufacturers. According to Sheppard, this is mainly due to a mix of fear and inertia, but inaction is a luxury which many will soon be unable to afford.

“Part of what we have seen is a lot of high-value manufacturing but little automation,” he adds. “There are Shingo prize-winning firms whose complete manufacturing process is manual. All the innovation is around the products. Some companies are comfortable with the traditional way of doing things and have overlooked advances. Their focus is on making quality products. Some people also feel threatened by digital transformation and what it means for their roles and ways of doing things.”

Digital Can Not Be Ignored

But the benefits of transformation cannot be ignored much longer. Sheppard’s firm specializes in helping manufacturers digitalize their work processes by using wireless sensors and cutting-edge industrial internet of things (IIoT) technology to capture, analyze and visualize key performance indicators in real time, so customers can focus on fixing losses, not just finding them.

At its simplest, this means placing sensors at various points in a production line to provide real-time data on workflows. When analytics are applied, this IIoT data becomes a powerful tool to optimize production. This power was illustrated in a pilot project run by SmartFactory with a MedTech client.

“We put in a system on one line on a pilot basis,” says Sheppard. “We were expecting a three-percent improvement, and hoping for five, but we actually achieved a 13-percent improvement in productivity. We are now rolling the solution out across the entire site.”

Sheppard says he is on a mission to educate the industry about the benefits of smart manufacturing, and he has been joined in this endeavor by Swiss author and digital transformer Ralf Günthner. The pair met at an IIoT event organized by Enterprise Ireland, the national export agency, in Zurich earlier this year and agreed to join forces to help the Irish manufacturing industry avail of the potential of Industry 4.0.

Günthner has co-written a book with his wife, Brain 1.0 meets Technology 4.0, which will be published by Springer next year. The title gives a clue to his views on Industry 4.0 and IIoT and the challenges manufacturing organizations face in implementing them.

Quick wins for an incremental approach to technology on the factory floor

“Enterprise Ireland asked me to give a presentation on IIoT at the event in Zurich,” Günthner recalls. “There were a number of Irish firms there. Brendan gave a presentation on his company and its solutions and we talked later about it. We agreed that you don’t need a highly sophisticated digital strategy at the start. You should take an incremental approach to using technology on the factory floor. It’s not using every possible technology in the production process. If you make parts of a process more efficient, people in the factory can touch the technology and see it working. This makes it tangible and not just theory.”

Making these early quick wins is essential to getting buy-in from people at all levels of the organization for the new way of working, he contends. And this cuts to the heart of his concept of successful Industry 4.0 adoption – that technology is only a small part, with people and organization being equally if not more important components.

“If you want Enterprise 4.0 then you need to have all three at 4.0 – organizational structure, the technology, and the mindset of your people,” said Günthner. “If you just focus on technology, and not organization and not people, you will end up with Enterprise 3.1.”

Günthner stresses that organizations must move away from the hierarchical structures of the past.

“Companies told people what to do and asked them to stop thinking. This is the mindset of the past when managers managed and workers did what they were told, said Günthner. “We can’t afford these structures any longer. Companies need to use the full potential of their employees. Every company needs to understand what frameworks are available to it and what best fits its needs. It’s not one size fits all.”

In terms of people, he refers to Douglas McGregor and his X and Y theory of employees. Theory X held that employees dislike work, lack ambition, avoid responsibility, and must be directed and coerced to perform. Theory Y, on the other hand, assumes that employees like work, seek responsibility, are capable of making decisions, and exercise self-direction and self-control when committed to a goal.

Moving to Industry 4.0

“The X theory is Industry 3.0; we need to shift to Y if we are to move to Industry 4.0. The biggest challenge is the fear to jump into a new world. It starts at top of the company. New organizational structures mean less hierarchy and more power with the people,” said Günthner. “Ideally, you do it in parallel. You convince management it is the right way to go while starting at the bottom and demonstrating the benefits of change. It’s a step-by-step approach, not a big bang. It takes time and the changes may take two to three years to implement, not weeks. The key is not to be fearful, be curious, and be open.”

The coming months will see Sheppard and Günthner working together on smart manufacturing projects in both Ireland and Switzerland.

“I hope to visit Ireland in the future to work on projects with Brendan,” says Günthner. “I have just founded a new company in Switzerland and I also hope to use SmartFactory solutions for some clients.”

Contact your Enterprise Ireland Market Advisor

Oran Bambrick

 SVP Digital Technologies in the US

oran.bambrick@enterprise-ireland.com                 +14157943973