Enterprise Ireland and Tourism Ireland have launched a broadcast special with online video commerce company QVC, to showcase Irish-made products that were viewed by millions across the US.
Taking place at the historic Ballyseede Castle in Co. Kerry, Ireland, the specials highlight the natural splendor of the island of Ireland along with some unique and locally produced Irish goods. Through the special, US viewers can purchase them directly from QVC. The showcased products range from apparel, jewelry, and homewares from well-established and regarded Irish brands.
The full list of Irish companies featured are;
- Aran Craft
- Charles Gallen
- Fisherman Out of Ireland
- Connemara Marble
- JMH Jewellery
- Killarney Crystal
- West End Knitwear
QVC and Irish vendors have a long history of working well together. Earlier this year, Enterprise Ireland and Tourism Ireland collaborated with QVC for their 32nd St. Patrick’s Day ‘Made In Ireland’ broadcast, live from Ashford Castle in Co. Mayo.
“Enterprise Ireland has a long-standing relationship with QVC, which provides an important and unique platform to showcase Irish craftsmanship to audiences in the USA. QVC is one of the biggest buyers of Irish-made items worldwide, delivering huge exposure and sales potential to the featured brands.” states Leo Clancy, CEO, EnterpriseIreland, “For Irish vendors that secure the highly sought-after slots on the shows, it represents significant value. Broadcasting the QVC ‘Made in Ireland’ shows live from Ireland brings an even more authentic Irish experience to viewers and we are delighted to collaborate with Tourism Ireland and QVC to make this happen.”
“We’re excited to work with Enterprise Ireland and Tourism Ireland on these innovative Livestream shopping experiences. We are constantly developing fresh programming with exciting products to delight our passionate community of engaged customers, and these ‘Made in Ireland’ broadcasts are a wonderful addition to our lineup. We look forward to showcasing the best of Irish design and celebrating our Irish vendors and the beautiful landscape of the country throughout the year.” – Mary Campbell, Chief Content, Digital, and Platforms Officer, QVC US