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Business description

Datalex is a market leader in digital commerce for travel retailers. The Datalex Digital Commerce Platform provides airlines with a unique solution that allows them to significantly leverage and increase the range and scale of products and services.

Products and services

The Datalex Digital Commerce Platform combines unified offer and order management with customer insights to deliver a differentiated and connect omni-channel customer experience.

Sophisticated offer management merchandising and personalization features allow the airline to promote, bundle and tailor a multitude of travel products across all channels and touchpoints.

Along with the product management component, the airline pricing system can be used to dynamically configure pricing, availability and sales content for fares, limitless ancillary products and an extensive array of non-air ancillary offerings.

The Digital Commerce Platform order management component supports agile omni-channel shopping, fulfillment and trip management services, allowing the airline to maintain one single view of the customer throughout their journey. This provides a central hub for pre-trip, during-trip and post-trip operations.

Value proposition

Acclaimed domain expertise, flexible deployment and commercial investment models convey Datalex’s confidence in delivering measurable return on investment and commitment to partnership with its customers.

Datalex sets the standard for digital travel commerce by offering an open ‘API First’ strategy which enables omni-channel commerce, along with supplier systems integration and abstraction.

Standards and certificates

  • Datalex assists IATA ( International Air Transport Association) working groups to drive standards in airline distribution. IATA NDC Level 3 certification (New Distribution Capability). ATPCO standards compliant for collection and distribution of airline ancillary and fare data. PCI Compliant

Key partners

• IBM Global Services
• JetBlue Technology Ventures